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Use Adwords to Target Mobile App Users
Google acquired a mobile ad platform called AdMob some two years ago. Until now it has run it separately. It has now integrated AdMob into AdWords which means advertisers can target their ads to more...
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Link-earning for SEO
Link-building is synonymous with SEO and is still one of the most effective ways to improve your rankings. Link-building is often accomplished by buying links on a variety of sites, however the likes...
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Adwords Tips 2013
Here are some tips from various SEO leaders across the globe: Think USPs: highlight what’s unique about your product or service. If price is a USP then include it in the ad copy Have a call to action...
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Facebook’s New Search Engine (Graph Search)
If you haven’t heard Facebook are beta testing (US only) search functionality which enables you to get results based on your friends interests etc. Examples of such searches could be: What restaurant’s...
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AdWords & Remarketing
Remarketing is arguably the most exciting development in display advertising since the humble 468 x 60 banner graced our screens over a decade ago. Adwords Remarketing enables you to serve banners to...
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Cross-Device Tracking
With more and more people browsing the web on mobiles it makes sense to extend your AdWords campaigns to reach these people. However, don’t be surprised if conversion rates are lower. Our clients’ are...
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AdWords – Bidding on competitor’s trademarks
Google will no longer prevent advertisers from selecting a third party’s trademark as a keyword in ads. For example, Mitre 10 could now bid on the term ‘Bunnings’ and vice versa. Google won’t however...
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Remarketing – 7 Groups to target
Remarketing to those who have visited your site but not bought, enquired etc can be very powerful. Here’s some ideas for segments you can remarket to: abandoners – give special offers to people who...
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AdWords Tracking – Beyond the Click!
Before we go-live with any AdWords campaign we ensure we can track key ‘goals’, to show the customer they are getting a return on their investment. Goals can include a number of actions, the...
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We’re a Google Partner
Google Partners is Google’s latest partner programme. Google wants to ensure that agencies who manage Google services like AdWords and Display, do so effectively and with transparency. By working with...
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Ad Reviews to Your AdWords Ads
You can now add reviews to your ads. To ensure quality these reviews must originate from respected third-party sources e.g. NZ Herald; they can’t originate from review sites and directories e.g....
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Mobile Traffic Up, Conversion Rate Down
If you are seeing your conversion rate drop as more people access your website from mobile devices you’re not alone! According to a study by Monetate, desktop PCs and tablets are converting to sales at...
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AdWords Closes the Loop – Importing Sales Data
If you are not selling online then you are likely using AdWords to generate leads which you will subsequently try to convert into customers. Until now we could tell you how much it costs for every lead...
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AdWords: Serve Ads Based on the Weather
People are influenced by the weather, just look at searches for ‘BBQ’ over the last 30 days: With AdWords you can serve ads based on the weather. So, if you are selling BBQ’s you could...
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Steer is a Google Partner!
Google Partners is Google’s latest agency programme. Google wants to ensure that agencies who manage Google services like AdWords and Display, do so effectively and with transparency. By working with...
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Social Media Image Sizes – Cheat Sheet
Image credit Tent Social The post Social Media Image Sizes – Cheat Sheet appeared first on the steer blog.
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AdWords – Remarketing to Searchers
When most people think of remarketing they think of the banners (from sites you have visited) which follow you around the web. There’s now another dimension: Remarketing Lists for Search Ads...
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Our future with Google – Beyond 2014
We think Google’s moving from a reactive service to a pro-active service. Google’s done a great job as a reactive tool: we want something, most of us Google it! However there are clear signs Google...
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Online Shoppers – Statistics & Habits
Great insights into when and why online shoppers abandon carts and sites. Click image twice to expand An infographic by the team at vouchercloud The post Online Shoppers – Statistics & Habits...
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Confused about Google+ for your business?
Confused about Google+ for your business? You’re not alone! Here’s an explanation. Background Google+ is best viewed as Google’s social platform. Like Facebook, you can have a personal and business...
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